Something feels off brand but you can't explain why? How truly differentiated is your brand? Is your brand struggling to keep pace in a rapidly evolving category? Does your current brand identity feel off? Do some people in your business ‘get’ the brand more than others? Are your agency briefs running to 40+ Powerpoint slides? Do you have NPD launches that quickly fall flat?
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A boutique agency delivering total brand CLARITY– the foundation of brand growth

David Panos and Karen Waring are the ultimate brand strategy DREAM TEAM. Whilst they have contrasting skill sets and backgrounds and apply their respective disciplines with great skill and rigour, they both have a SIXTH SENSE for what lies at the core of a brand.

PHIL RUMBOL
CEO, BAHLSEN

Nando’s has worked with both David and Karen over the past 8 years and together, they have TRANSFORMED our understanding of our brand, helping us to realise the potential of our South African roots right across our business.

PAUL APPLETON
GROUP CHIEF MARKETING OFFICER, NANDO’S

A willingness to look at HARD TRUTHS, involve key stakeholders, and explore the cultural potential contained in our heritage created a really rich and distinct new brand definition that has us fired up and READY FOR THE FUTURE.

KEV MCFADYEN,
GLOBAL BRAND DIRECTOR, BERGHAUS
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